Q: How to run a brainstorming?
A: Follow these rules:
- Freewheel – get creative and think outside the box
- Suspend judgement – don’t evaluate any suggestion, being critical just slows the flow
- The more ideas the better, however wacky they are
- Capture every idea – make sure everyone can see all the ideas (this can be a bit tricky in a videoconference)
- Build on ideas previously proposed – often the best ideas are evolutions of earlier left-field suggestions