Q: Are there distinct approaches for arranging a brainstorming meeting versus a project meeting? For example, how does one frame an invite to people who have not used a particular technique before?

A: If some attendees are not familiar with brainstorming, it is worth giving them a brief explanation with the invitation. It is also worth reminding everyone at the start of the meeting of the basic rules for brainstorming (freewheel; suspend judgement; the more ideas the better; capture every idea; and build on ideas previously proposed).